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Report:The Forrester Wave™: Community Platforms, Q4 2010

Lithium And Jive Lead The Way, With KickApps Close Behind

In Forrester's 60-criteria evaluation of community platform vendors, we found that Lithium Technologies and Jive Software led the pack because of their mature tool sets and depth of services offered....

• Downloads: 1541

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Client Inquiry:How Can I Use My Brand To Create A Social Persona Or Tone Of Voice Within Social Channels?

How do you effectively use your brand and/or brand presence to create a social persona or tone of voice within social channels? With most brands speaking in a natural tone, how can a brand further...

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Client Inquiry:How Are Brands Encouraging Social Interaction On Mobile Devices?

How are brands using social and encouraging consumers to interact with social on mobile devices, especially in automotive?

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Blog:SoLoMo Or So Not Yet?

Are you thinking about SoLoMo yet?  My clients definitely are, and I haven’t been surprised by the number of questions I’m getting about it considering that 86% of US online adults...

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Blog:Sophisticated, demanding mobile customers: Ready or not, here they come!

A few weeks ago, my dad and I were talking about the policy on airplanes to turn off all devices from the time the door closes until the plane has reached 10,000 feet.  My point: I don’t...

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Blog:Just Published: The Forrester Wave™ For Community Platforms

The community platforms market has been heating up for the past few years.  Today, there are more than 100 vendors in the space, and we evaluated the top 5 in our most recent...

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Report:Craft A Maturity-Based Mobile Strategy

Strategic Plan: The Mobile Marketing Playbook

This report helps interactive marketers craft a strategic plan for their mobile marketing. Mobile is hot. As with most hot topics in technology, marketers may be tempted to adopt strategies that are...

• Downloads: 350

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Blog:Already Marketing On Social Networks? Then You're Already Marketing On Mobile

One of the reasons marketing on social networks is so popular is that the consumers a brand can reach are largely active, vocal and willing to connect -- with each other and with their favorite...

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Blog:The MMA: Mobile Marketing Is No Longer Emerging. It's Here.

Today at the Mobile Marketing Forum in Sao Paolo, the MMA announced a repositioning to increase its "effectiveness at the global, regional and national levels, and to create additional membership...

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Blog:Join Forrester's Tweet Jam About YOU: May 24th (Today!) At 2pm US Eastern

As you may have seen, for the past two weeks we’ve run a tweet jam called #IMChat. Our first two topics, CORE and social influence, were well received but really about what Forrester folks...

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Report:Location-Based Social Networks: A Hint Of Mobile Engagement Emerges

Marketers Hope For Success In Nascent Market

Location-based social networks (LBSNs), such as foursquare and Brightkite, offer interactive marketers the promise of right-time, right-place marketing by connecting people and nearby points of sale...

• Downloads: 1816

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Blog:Google Search Gets Social- What it Could Mean for Marketers

I don’t know about you, but my head is spinning from all of the articles and editorials about Google’s incorporation of Google+ content and other personalized search results.  While...

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Blog:Nice To Meet You!

As you might have read, the Interactive Marketing analyst team has been growing. What you might not know yet is that I’m one of the new recruits. I’m one of those practitioners...

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Blog:Crowd Factory Launches New Social Campaign Product

Crowd Factory announced today a new product for marketers: CrowdWorks Social Campaign -- which it describes as a way for marketers “to acquire new customers through simple social...

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Report:Forrester Research Mobile Advertising Display And Search Forecast, 2011 To 2016 (US)

ForecastView Spreadsheet

Spending by companies on mobile marketing segmented by mobile advertising and search. Includes data on mobile Internet users and spending by company size.

• Downloads: 10

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Blog:Principles For Mobile Marketing Success

Most marketers know that there are opportunities for them to engage consumers on mobile devices: consumers are increasingly buying smartphones, using them more frequently, and using them as a...

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Report:Mobile Marketing — A Forrester Compilation

More people own smartphones than ever before and they’re using them more often too. This makes a mobile marketing strategy crucial for any interactive marketer. Yet today we find that although...

• Downloads: 327
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Report:Socialize Your Interactive Marketing With A Point Solution

The costs and timing of adding social functionality to your marketing initiatives can quickly add up as feature sets become more extensive and implementations become more complex. A variety of...

• Downloads: 518

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Report:Social Mobile Technographics®: How Consumers Socialize On Mobile Phones

The increasing accessibility of the mobile Web and mobile apps makes connecting with traditional social networks like Facebook and Twitter more convenient than ever. Due to these technology and...

• Downloads: 1397

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Blog:Want To Launch Mobile App? Ask Yourself The Tough Questions

Mobile website or mobile app? It's not only a common question from marketers -- it’s also the wrong question to ask. So let’s get this out of the way first, interactive marketers: You...

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Blog:Officially Introducing The Always Addressable Customer

Today, at long last, we published our report officially introducing the always addressable customer, though I (and others) have been talking about it for a while now. Just to refresh your...

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Report:How To Create An Effective Brand Presence On Facebook

Forrester Research Online Facebook WebTrack

Marketers are flocking to Facebook — but creating a compelling Facebook brand presence requires forethought and commitment. The best Facebook marketers maximize their pages' exposure, post...

• Downloads: 1423

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Blog:Location-Based Social Networks: The Conversation Continues

You know how an analyst can tell when she's hit on a hot topic?  When it generates this much conversation. We published a report about location-based social networks...

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Blog:More Mobile Marketing Research Coming In 2011

If you follow the research we produce here on Forrester’s Interactive Marketing team, you’ve likely noticed that we’ve been writing a lot more about mobile as of late. With more...

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Blog:Facebook, Gowalla, And Marketing On Location-Based Social Networks

As you’ve undoubtedly heard by now, yesterday Facebook announced its acquisition of Gowalla. The move opens up interesting possibilities for location-based and location-aware social apps, some...