Forrester

For Marketing Leadership Professionals

Report:Forrester Research Smartphone Adoption Forecast, 2012 To 2017 (US)

ForecastView Spreadsheet

Smartphone installed base and subscriber data in the United States. Includes data on subscribers by operating system (2011-2013 only) as well as age and income ownership demographics. Includes...

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For Marketing Leadership Professionals

Report:Forrester Research Smartphone Adoption Forecast, 2012 To 2017 (Western Europe)

ForecastView Spreadsheet

Smartphone installed base and subscriber data for 16 countries in Western Europe. Includes age and income ownership demographics by country as well as subscribers by operating system for selected...

• Downloads: 3

For Marketing Leadership Professionals

Report:Forrester Research World Smartphone Adoption Forecast, 2012 To 2017 (Global)

ForecastView Spreadsheet

Global installed base and subscribers for smartphones in 54 countries. Also includes global and regional data on subscribers by operating system (2011-2013 only). Breaks out age and income...

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For eBusiness & Channel Strategy Professionals

Report:The State Of Mobile Technology Adoption

A Benchmarking Guide For eBusiness Professionals

Mobile technology for both hardware and software is experiencing a frenetic pace of change. What table stakes or "being in the game" means is constantly moving. eBusiness professionals have procured...

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For Marketing Leadership Professionals

Report:Mobile Apps For Marketing

When And How Interactive Marketers Should Build Apps For Marketing Purposes

Mobile apps hold exciting potential for interactive marketers to reach their audiences through mobile devices in ways the mobile Web can't. But today, mobile apps receive a mixed response from...

• Downloads: 491
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For eBusiness & Channel Strategy Professionals

Report:The Future Of Mobile Messaging

eBusiness Professionals Must Prepare For New Messaging Paradigms

Mobile messaging is somewhat dull today, but it is on the verge of becoming more interesting as it transitions from a nuts-and-bolts telecom model to an Internet model with rich feature sets....

• Downloads: 543
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For Customer Insights Professionals

Report:The Facebook Factor

Quantifying The Impact Of A Facebook Fan On Brand Interactions

Quantifying the impact of a Facebook fan can be difficult and elusive for marketers. Forrester uses statistical modeling to analyze the effect of being a Facebook fan on brands. The model gives...

• Downloads: 1233
• Comments: 4
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For Marketing Leadership Professionals

Report:US Consumer Tablet Forecast Update, 2011 To 2016

Low-Cost Disruptors Expand Tablets' Addressable Market

With 55 million iPads sold through December 2011, and an estimated 5.5 million Amazon Kindle Fires sold in their first quarter on the market, tablets have gained unstoppable momentum. Forrester...

• Downloads: 1491
• Comments: 3
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For Infrastructure & Operations Professionals

Report:Market Overview: Cloud-Hosted Mobile Device Management Solutions And Managed Services

Support Empowered Workers Better By Managing Your Enterprise Mobility Strategy Efficiently And Securely

To implement your enterprise mobile strategy, IT infrastructure and operations (I&O) professionals must invest in a mobile device management (MDM) solution. This essential technology allows I&O...

• Downloads: 1921
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For Infrastructure & Operations Professionals

Report:Market Overview: On-Premises Mobile Device Management Solutions

Support Empowered Workers Better By Managing Your Enterprise Mobility Strategy Efficiently And Securely

To implement your enterprise mobile strategy, IT infrastructure and operations (I&O) professionals must invest in a mobile device management (MDM) solution. This essential technology allows I&O...

• Downloads: 1885
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For Marketing Leadership Professionals

Report:Western European Mobile Forecast, 2011 To 2016

Product Strategists In All Industries Must Contend With The Disruption Caused By Mobile

The European mobile market will continue booming in the next five years. Forrester expects smartphone and mobile Internet penetration rates to reach 67% and 54%, respectively, by the end of 2016. To...

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For Infrastructure & Operations Professionals

Report:Updated 2011: The Mobile Operating System Wars Escalate

An Empowered Report: IT Focuses Attention On BlackBerry, iOS, And Android

The commercial mobile device landscape continues to evolve dramatically, and the days are numbered for limiting IT support to a single mobile operating system (OS). Google Android and Apple iOS are...

• Downloads: 934

For Marketing Leadership Professionals

Report:Finding The Right Agency Model To Support Your Global Search Marketing Programs

With more marketers running global search programs, more are asking what type of global search agency relationship works best. Marketers can choose from three relationship models: centralized models...

• Downloads: 271

For Infrastructure & Operations Professionals

Report:Vendors Seize Emerging Mobile Cloud Service Opportunities

Enterprises of all sizes must support a multitude of mobile devices and applications that run over a wide range of mobile operating systems, as well as update devices and applications every few...

• Downloads: 1122

For Customer Insights Professionals

Report:Preparing For The Intelligent Enterprise: A Blueprint For Market Insights Professionals

Why Market Insights + Customer Intelligence = Competitive Advantage

Companies now have more data on their customers than ever before, from surveys to social media, web analytics, and transactional data. However, most firms lack the structure and process to translate...

• Downloads: 877

For eBusiness & Channel Strategy Professionals

Report:Why Tablets Like The iPad Matter To Financial Services eBusiness Executives

Tablets Will Transform Face-To-Face Client Interactions

Tablets enable financial services eBusiness executives to develop services that are fast, rich, collaborative, portable, and cool. Because of these unique characteristics, we expect tablets to have a...

• Downloads: 935

For Security & Risk Professionals

Report:Executive Spotlight: Top Priorities For Security And Risk Leaders, 1H 2011

Insights From Forrester's Security & Risk Council

Every six months, Forrester's security and risk (S&R) team fields a survey to the members of its Security & Risk Council to ascertain their top priorities for the following six months. Forrester's...

• Downloads: 994

For eBusiness & Channel Strategy Professionals

Report:How To Prepare For Mobile Total Product Experiences

Designing For Mobile In The Era Of Experience

Mobile is the most transformational technology since the Internet. The phone has evolved from a single-purpose handset offering telephony services over copper wires to a wireless handheld computer...

• Downloads: 1271

For Customer Insights Professionals

Report:Mobile Measurement Is A Customer Intelligence Imperative

Analytics Drive Mobile Website And Application Maturity

Mobile has reached critical mass due to improved infrastructure, advances in device utility, and overall market penetration. Engaging with customers via mobile is unavoidable: Whether or not...

• Downloads: 814

For Customer Experience Professionals

Report:Mastering Emotional Experience Design: Engage A Mix Of Senses

The sensory experience is a critical part of engaging users in digital interaction points. Unfortunately, many legacy websites keep users at arm's length with static text, generic imagery, and few...

• Downloads: 555

For Security & Risk Professionals

Report:Q&A: Answers To Your Top Mobile Security Questions

An Empowered Report: Four Important Considerations When Going Mobile

Consumers are using an increasing number of smartphones and tablets to extend their online presence far outside the traditional home or office, and businesses everywhere are quick to capitalize on...

• Downloads: 1321

For Marketing Leadership Professionals

Report:Best Practices For Tablet Media Apps

Leverage These Business Models And Features For Media App Success

Product strategists launching media applications on tablets have an opportunity to launch new products on these devices and enter a new era of media consumption. The tablet is a unique device with...

• Downloads: 934

For Application Development & Delivery Professionals

Report:It's Time To Take Agile To The Next Level

Tool Up, Lean Out, And Deliver More Often To Drive Business Agility

Agile adoption continues to grow, but organizations will not be able to harness the benefits of business agility without adding additional approaches to Agile. Forrester has observed three additions...

• Downloads: 1348

For CMO Professionals

Report:Bigger B2B Marketing Budgets Come With Great Expectations

Use The Forrester Marketing Flywheel To Assess Budget Allocation

After several years of making cuts, B2B marketing leaders have larger budgets in 2011, but they come with a catch: more scrutiny and greater expectations for results. Budgeting is no longer an annual...

• Downloads: 710

For eBusiness & Channel Strategy Professionals

Report:Ten North American Retail Banking eBusiness And Channel Strategy Trends To Watch In 2011

Ten Areas Of Focus For The Next 12 Months

Expect 2011 to be an exciting year in financial services, driven for the most part by the increasingly important role of eBusiness and channel strategy professionals. The rise of smartphones, the...

• Downloads: 1449