Forrester

For Marketing Leadership Professionals

Report:Best Practices For Tablet Media Apps

Leverage These Business Models And Features For Media App Success

Product strategists launching media applications on tablets have an opportunity to launch new products on these devices and enter a new era of media consumption. The tablet is a unique device with...

• Downloads: 934

For Marketing Leadership Professionals

Report:Western European Mobile Games Forecast, 2010 To 2015

The Lessons To Learn From Gaming, Mobile's Most Advanced Content Market

The Western European mobile gaming market is set to grow from €764 million at the end of 2010 to €1.46 billion by the end of 2015. Growth will come from a combination of a rise in the...

• Downloads: 791

For Marketing Leadership Professionals

Report:Benchmarks And Best Practices For Online Video Advertising

The 2009 US Online Video Advertising WebTrack

With users consuming more online video than ever, marketers are set to spend more than $1 billion on online video advertising in 2010. We watched nearly 50 hours of video on 87 Web sites to learn...

• Downloads: 1061

For Marketing Leadership Professionals

Report:How To Make Blu-ray Succeed In Europe

Blu-ray's Value Proposition Must Include More Than Just HD Quality

As in the US, recent Blu-ray uptake in Europe has been encouraging: Thanks to the PlayStation 3, Blu-ray players are now in 10% of European homes, and the Blu-ray Disc Association expected that more...

• Downloads: 151

For Marketing Leadership Professionals

Report:The Next-Gen Product Convenience Challenge

Apply Convenience Kaizen Across Entire Product Portfolios

Due to the speed of product launches and updates in the Internet era, companies no longer have the luxury of reflecting on product and service convenience at a time of their choosing. They must think...

• Downloads: 271

For Marketing Leadership Professionals

Report:The Future Of Music On Cell Phones

Uptake of music on phones in the US has been lackluster so far. Part of the reason is that mobile and music providers have focused on their business models first and the user experience second....

• Downloads: 499

For Marketing Leadership Professionals

Report:What The Media Meltdown Means For Marketing

The recession has accelerated systemic changes in the media landscape: Audiences are fragmenting, taking more control, and seeking inexpensive — or free — alternatives. Combined, print...

• Downloads: 526