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Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
Three Firms Achieve Tangible Results
Companies depend on innovation to sprint out of the current economic doldrums and to return to profitability and growth. Innovation is a discipline with established best practices, needed skill sets,...
Avoid The Pitfalls Of Early Adopters By Choosing The Right Platform And Services
Tech marketers are beginning to embrace virtual events as a way of reaching diverse audiences to meet a wide range of objectives — from brand awareness and demand generation to customer...
The Surge Can Be Funded Through A Bring-Your-Own Smartphone Strategy
Employees, aka consumers, are mad about smartphones, attracted by the ability to email, collaborate, and work with documents from anywhere. Fourteen percent of information workers across the US,...
A New Tech Investment Cycle Holds Seismic Promise — And Challenges
The technology industry has entered a new cycle of tech innovation and growth, which we are calling "Smart Computing." Like prior cycles of mainframe computing, personal computing, and network...