(Length: 12 pages)
January 13, 2006
The Forrester Wave™: Web Analytics, Q1 2006
Coremetrics, Omniture, Visual Sciences, and WebTrends Lead In Our Product Evaluation
by Nate L. Root
with Bob Chatham, Caroline L. Carney
Executive Summary (This is a document excerpt)
The hub of firms' online marketing strategies, Web analytics is now expanding to handle other analysis tasks and customer data sources. To assess the state of the Web analytics market and see how the vendors stack up, Forrester evaluated the strengths and weaknesses of top Web analytics vendors across 106 criteria. The result: offerings from Coremetrics, Omniture, Visual Sciences, and WebTrends are best suited for large-site deployments. Included in this report is an interactive vendor comparison tool that provides detailed product evaluations and customizable rankings.
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Forrester evaluated these products in September 2005, conducted an online survey of 82 Web analytics users, and interviewed 53 vendor and user companies, including: Coremetrics, IBM SurfAid, NetRatings, Omniture, SPSS, Sane Solutions, Visual Sciences, WebSideStory, and WebTrends. Related Research Documents
November 18, 2005, Quick Take
June 30, 2005, Trends
June 23, 2005, Trends
May 12, 2005, Trends |
Web Analytics Grows Up — And Out
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View vendor summaries for: Coremetrics, IBM, NetRatings, Omniture, Sane, SPSS, Visual Sciences, WebSideStory, and WebTrends
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