(Length: 2 pages)
February 18, 2004
Weave Search Into The Browsing Experience
by Paul Sonderegger
with Bruce D. Temkin, Nicole Belanger
Executive Summary (This is a document excerpt)
People are constantly searching for something, but this activity never stands on its own. They look for things they need so that when they find them, they can make a decision or take some new action. To accommodate this human behavior, Web sites should abandon standalone search efforts and create interfaces that let users browse and search interchangeably.
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