(Length: 15 pages)
July 26, 2005
RSS 101 For Marketers
This is the first document in the "Marketing And RSS" series.
by Charlene Li
with Henry H. Harteveldt, Thomas Powell, Chloe Stromberg, Tenley McHarg
Executive Summary (This is a document excerpt)
In Forrester's February 2005 Marketer Online Survey, 57% of marketers said that they were interested in using Really Simple Syndication (RSS) as a marketing channel. Why the interest when just 2% of North American online adults use RSS? The combination of reduced email marketing effectiveness and growing consumer advertising backlash drives marketers to test RSS — from creating their own feeds to putting ads into RSS feeds themselves. This report introduces who uses RSS in North America and the implications of RSS adoption. The second report in the series looks at best practices for marketers using RSS.
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WHAT IT MEANS
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Forrester interviewed 30 vendor and user companies, including: Bloglines, CNET Networks, FeedBurner, Google, Microsoft, NewsGator Technologies, New York Times Digital, and Yahoo!. Related Research Documents
May 26, 2005, Trends
May 2, 2005, Trends
April 20, 2005, Trends |
RSS 101
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Original air date: Thursday, June 05, 2008
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