(Length: 15 pages)
December 20, 2005
Sell Digital Experiences, Not Products
Solution Boutiques Will Help Consumers Buy Digital Experiences
by Ted Schadler
with Chris Charron, Tenley McHarg
Executive Summary (This is a document excerpt)
Consumer technology sales are broken. Consumers buy digital products but then fail to get the additional products, content, or services that bring them to life. As a result of this failure, consumer technology companies leave $3.8 billion in lost revenue on the table today. To close this gap, digital industries must stop selling standalone devices and services and start delivering digital experiences — products and services integrated end-to-end under the control of a single application. The most promising approach is "solution boutiques" like those of Apple, Best Buy's Magnolia, and mobile retail newcomer IMO. Successful efforts like these will generate $13 billion in 2010.
Buy Risk-Free
Download and print PDF immediately. Price: US $279
Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.
Already a Forrester Client?
Log in to read this document.
TABLE OF CONTENTS |
NOTES & RESOURCES |
|---|---|
|
recommendations
WHAT IT MEANS
|
Forrester interviewed 14 manufacturers, retailers, service providers, and consultancies, including: Accenture, Apple Computer, Best Buy, Cisco Systems, Dell, Hewlett-Packard, IBM, IMO, Napster, RiverOne, Toshiba, Tweeter Home Entertainment, UPS, and Viewlocity. Related Research Documents
July 29, 2005, Data Overview
December 17, 2004, Trends
September 23, 2003, Report |
Technology Confusion = Lost Sales
Today, Firms Leave $3.8 Billion On The TableFind Documents In Related Categories |
||||||||
|
This document falls under the following categories. Click on a link below to find similar documents.
|
||||||||
Thursday, December 04, 2008
 |
 |
 |
Ratings and Comments
|
||
 |
 |
 |
