(Length: 12 pages)

April 7, 2006

The State Of Internet Access

Broadband Use Increased, And DSL Gains Share On Cable

This is the first document in the "Evolution Of Consumer Communications" series.

by Maribel D. Lopez

with Chris Charron, Remy Fiorentino, Tenley McHarg

Executive Summary (This is a document excerpt)

More than 50% of online US households are using broadband today. While cable is still in the lead, DSL is gaining ground. With most operators reporting less than 30% sales penetration in their existing broadband footprint, operators will need to re-orient marketing programs to simpler pricing plans, product offerings, and distribution. A universal broadband initiative won't address consumers' desire to purchase services.

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