(Length: 4 pages)

April 6, 2006

Consumer Trust In Media Rebounds In 2005

by Brian Haven

with Chris Charron, Remy Fiorentino

Executive Summary (This is a document excerpt)

Adult consumers' trust in traditional media — newspapers, radio, magazines, and television — as well as the Internet rebounded sharply between 2004 and 2005, following a decline between 2002 and 2004. In a sign of the shifting media landscape, trust in the Internet has doubled since 2002, and newspapers are no longer the most trusted source of content. Online youth trust all sources of traditional media less than their adult counterparts do, suggesting that the recent trend of increasing trust might not be sustainable.

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