(Length: 10 pages)
May 12, 2006
Why Half Of Europe's Net Users Don't Bank Online
by Elena Giovannini, Benjamin Ensor
with Cliff Condon
Executive Summary (This is a document excerpt)
Nearly half of Europe's Net users now bank online. But the other half — 80 million Net users — have either tried online banking and given up or have never banked online. Banks are losing online banking users due to a mix of poor service design, security fears, satisfaction with existing channels, and marketing messages that aren't getting through. Banks need a mix of carrots and sticks to persuade more Net users to adopt online banking.
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