(Length: 4 pages)

February 21, 2006

Who's Changed Web Browsers, And Why?

And What Keeps The Majority Of Web Users Loyal To Their Browsers?

by Nate L. Root

with Kerry Bodine, Colin Teubner, Michelle Amato, Caroline L. Carney

Executive Summary (This is a document excerpt)

Microsoft's Internet Explorer (IE) has been the king of the Web browser world since the original Netscape gave up the ghost, but alternative browsers — led by Netscape heir Firefox — have tempted some users to switch during the past year. The main reasons users say they change: better popup blocking, security, speed, and browsing features. But a large majority of users are loyal to their browsers. To make the next big leap in browser innovation — and convince the skeptical majority to flip — browser builders need to get past the lazy one-upsmanship of the status quo and fundamentally rethink how real people navigate and manipulate Web content.

Buy Risk-Free

Download and print PDF immediately. Price: US $279

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.