(Length: 2 pages)
February 9, 2006
Email Postage: Here At Last
AOL's Goodmail Deal Signals A Shift Toward Email Postage As A Cure For Spam
with Chris Charron, Sucharita Mulpuru
Executive Summary (This is a document excerpt)
AOL's plans to replace its proprietary whitelist with Goodmail Systems' CertifiedEmail introduce email postage as a way to manage spam. It's about time — Forrester argued back in 2003 that imposing an economic cost to email delivery would be the only way to curb spam. Goodmail is a good step, but it doesn't go far enough. We encourage marketers, email service providers, and ISPs to create a single, member-owned cooperative to standardize email postage, instead of developing myriad standalone, ISP-regulated payment systems.
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