For Vendor Strategy Professionals (Length: 28 pages)

Executive Summary (This is a document excerpt)

Across industries and regions, firms are abandoning vertically integrated innovation approaches in favor of Innovation Networks — global partner ecosystems that co-develop and co-market new products, services, and business models — and reaping big benefits. Senior executives must help their CEOs address the internal and external challenges that early adopters of Innovation Networks face, including adapting the organization, managing partnerships, and engaging customers. CIOs can drive and accelerate Innovation Network adoption by deploying a secure and scalable collaboration infrastructure and investing in new skills to broker and orchestrate cross-firm innovation partnerships.