(Length: 10 pages)
June 12, 2006
Understanding The Broadband Have-Nots
Lower Costs And Clearly Defined Benefits Will Encourage Broadband Upgrades
by Maribel D. Lopez
with Sally M. Cohen
Executive Summary (This is a document excerpt)
Today's online population is comprised of a near-even split between consumers who have a broadband connection at home and those who don't. One major hurdle stands between these broadband have-nots and a high-speed connection: price. Consumers who use dial-up look different than those with broadband and lag behind in their adoption of technology and online activities. To get broadband have-nots to make the switch to high-speed, providers must focus on lower-cost service tiers and convey a clear value proposition to prospective customers.
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recommendations
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Forrester conducted an online survey of 5,100 US and Canadian consumers in January 2006 to learn about their Internet service and attitudes toward broadband. Related Research DocumentsApril 7, 2006, Trends
December 28, 2005, Tech Choices July 27, 2005, Trends |
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