(Length: 8 pages)

December 26, 2006

Spanish Online Insurance Sales Forecast: 2006 To 2011

This is the sixth document in the "Forecasting European Online Non-Life Insurance" series.

by Benjamin Ensor, Ashara Giordanelli

with Michelle de Lussanet, Ricardo Arruda

Executive Summary (This is a document excerpt)

Online sales of non-life insurance in Spain have been restrained by the fact that only 40% of Spanish adults use the Net regularly, one of the lowest Internet penetration rates in Europe. Few of them trust online security, making them reluctant to transact online. But today's tiny online sales are also the result of limited promotion by Spain's insurers. We expect that to change. As Net users' confidence in transacting online increases and insurers try harder to convert them online, we expect the number of online non-life insurance buyers in Spain to grow from 320,000 in 2005 to 1.2 million in 2011.

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