For Direct Marketing Professionals (Length: 6 pages)

Executive Summary (This is a document excerpt)

"The Long Tail" heralds niche markets and opens opportunities for relationship marketers. Niche marketing is challenging to marketers today as data-driven activities are not yet the norm. Direct marketers can help by infusing their customer-focused approach in online marketing activities. Direct marketers are also offered a bonus by moving their relationship marketing programs online.

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