Length: 13 pages
For Interactive Marketing Professionals
June 11, 2007Europeans Have Adopted Social Computing Differently
Start Here To Align Your Social Media Activities With Your Markets
by Mary Beth Kemp
This is a document excerptEXECUTIVE SUMMARY
European consumers haven't adopted Social Computing equally. Different stages of Internet adoption, varying access speeds, and cultural differences help create a unique profile for each nation. Interactive marketers devising European Social Computing strategies need to address these differences by concentrating specific Social Computing activities in those countries where consumers practice them the most.
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We drew data from Forrester's Consumer Technographics surveys. Related Research DocumentsApril 19, 2007 February 13, 2006 |
Not All Europeans Have The Same Social Skills
More Than Half Of European Online Consumers "Do" Social ComputingFind Documents In Related Categories |
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