For Consumer Product Strategy Professionals (Length: 13 pages)
May 11, 2007 (updated May 30, 2007)
Paid Video Downloads Give Way To Ad Models
The Industry Must Pull In Mainstream Viewers To Grow Beyond Today's Modest Download Market
with Bradford J. Holmes, April Lawson
Executive Summary (This is a document excerpt)
An all-star cast of players premiered online video download services in early 2007. The question of who will dominate is moot since there is no long-term market to master. Sure, a small market is coming: Current downloaders are media addicts who will spend aggressively in 2007, driving revenues up to $279 million from just $98 million last year. The paid download market, however, is ultimately a dead end. To attract mainstream viewers, media strategy executives must develop new business models and delivery mechanisms to make video downloading ad-supported and geek free.
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TABLE OF CONTENTS |
NOTES & RESOURCES |
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WHAT IT MEANS
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Forrester interviewed vendor companies, including: Accenture, Adobe Systems, Amino Technologies, AOL, Apple, Brightcove, CinemaNow, Cisco Systems, Hewlett-Packard, Limelight Networks, Maven Networks, Microsoft, Move Networks, Movielink, Motorola, NeuLion, Sophoi, thePlatform for Media, and Vongo. Related Research Documents
January 19, 2007, Trends
July 7, 2006, Trends
May 8, 2006, Trends |
Paid Video Downloads Supply Explodes
Current Boom Satisfies A Hungry NicheFind Documents In Related Categories |
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Original air date: Tuesday, September 30, 2008
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Ratings and Comments
Rating:
  out of 10based on 7 ratings across all roles. |
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