For Interactive Marketing Professionals (Length: 28 pages)
October 10, 2007
US Interactive Marketing Forecast, 2007 To 2012
Expect $61 Billion By 2012 As Marketers Distribute Spend Across Channels
with Charlene Li, Julie M. Katz, Christina Lee
Executive Summary (This is a document excerpt)
Interactive marketing over the next five years will not be dominated by a single revolutionary channel. Forrester forecasts that interactive marketing spend will grow to $61 billion by 2012, an increase driven by marketers who will leverage a distribution of channels rather than pour new spends into a single place. This maturing perspective on interactive channels coupled with technology advances will lead to a customer-centric future in which interactive technologies actually infuse all marketing efforts.
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WHAT IT MEANS
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Forrester conducted an online survey of 344 interactive marketers. We also conducted in-depth interviews with 25 vendors, media companies, and marketers, including Google, MSN, CBS, MySpace, and Facebook. Related Research Documents
August 8, 2007
May 2, 2005
March 27, 2007 |
Interactive Marketing Budgets And Effectiveness Will Grow
Marketer Maturity Influences Interactive Channel GrowthFind Documents In Related Categories |
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Original air date: Friday, January 04, 2008
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