For Interactive Marketing Professionals (Length: 11 pages)
October 16, 2007
Microblogging For Marketers
by Peter Kim
with Charlene Li, Cynthia N. Pflaum, Sarah Glass, Evadne Cokeh
Executive Summary (This is a document excerpt)
Microblogging allows users to communicate with their networks in abbreviated content updates. Sites like Twitter, Pownce, and Jaiku have become popular quickly over the past year, and users are early adopters of Social Computing technologies. However, marketers should ensure that this Social Computing tool fits into a larger communications strategy before getting involved.
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Forrester interviewed two user companies including Carnival Cruise Lines and JetBlue Airways. Related Research DocumentsApril 19, 2007 February 13, 2006 November 5, 2004 |
An Overview Of Microblogging For Marketers
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Original air date: Monday, May 19, 2008
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