For Interactive Marketing Professionals (Length: 8 pages)

August 22, 2008

Hispanic Social Technographics® Revealed

Hispanic Consumers Load Up On Social Media

by Tamara Barber

with Reineke Reitsma, Elise Godfrey

Executive Summary (This is a document excerpt)

Forrester's Social Technographics® profiles reveal that online Hispanics are highly active in their use of social media, and they consistently outpace non-Hispanics in every aspect of engagement. Why? These channels touch on three important elements of Hispanic culture: entertainment, community, and language. Any company that touches online Hispanic consumers would be remiss not to include them in its social strategy. The focus should be on which technologies are a strategic fit and which Social Computing channels to choose.

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