For Customer Experience Professionals (Length: 6 pages)
April 30, 2008
Three Different Gaming Approaches That Can Enhance Online Experiences
by Bruce D. Temkin, Ross Popoff-Walker
with Steven Geller
Executive Summary (This is a document excerpt)
We examined three types of online gaming experiences: a branded microsite called Get the Glass, the online gaming community Club Penguin, and a social network with gaming elements called I'm in like with you. Customer experience professionals looking to build more desirable online experiences should explore ways of integrating one or more of these gaming approaches into their online efforts.
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