Executive Summary (This is a document excerpt)
Consumers come to commerce sites expecting to find accurate, actionable content. To accomplish their goals, they need clear features linked to meaningful benefits and images that show essential detail. But not one of 20 sites we evaluated managed to provide content that meets these basic requirements. To accommodate consumers, firms must eliminate useless content, create copy and images that satisfy target customers, and deliver consistently logical, legible product descriptions.
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RECOMMENDATIONS
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Forrester interviewed 11 vendor and user companies, including: CompUSA, Human Factors International, IBM, Land's End, Nissan, Redish & Associates, and User Interface Engineering. Related Research DocumentsDecember 18, 2003 Report
September 9, 2003 Report |
The Right Web Content Guides Purchase Decisions
We Put 20 Sites To The TestFind Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents.
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