March 15, 2004

Benefits Portals Don't Deliver On Their Potential

by Bradford J. Holmes

with Lynne "Sam" Bishop

Executive Summary (This is a document excerpt)

As healthcare premiums continue to climb, HR and benefits managers have latched onto employee benefits portals to reinforce employees' accountability for their health choices — and ultimately control costs. Is the benefit portal strategy working? Forrester's Consumer Technographics® Q4 2003 North American Study found that half of employed consumers say their employers still don't offer benefits portals — and, when offered, only 60% of employees have ever used any of the tools provided.

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