April 16, 2004

Digital Video Recorders Take Flight

US Penetration Will Pass 10% By The End Of Next Year

This is the fourth document in the series "The Future Of Television."

by Josh Bernoff

with Chris Charron, Charles Q. Strohm, Ayanna Lonian

Executive Summary (This is a document excerpt)

As cable rolls out DVRs, penetration will double this year to 7% and rise to 44% by 2009. In contrast to today's affluent, technology-optimistic DVR owners, the next generation of DVR households will be distinguished only by their affinity for television. Even as networks and advertisers are forced to grapple with DVR ad-skipping, consumer electronics companies will use OpenCable to push out new DVR-capable devices.

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