Executive Summary (This is a document excerpt)

Growing demand for innovation is overwhelming manufacturers' ineffective invention-to-innovation processes. To match demand, firms must join an emerging market model — networked innovation — that lets players co-invent with customers, source and market innovations anywhere, and anticipate as well as respond to supply and demand changes. And to manage networked innovation effectively, manufacturers must ditch the antiquated technologies they use today in favor of new tools that let them collaborate with customers throughout the invention-to-innovation cycle, enable flexible interactions with partners across innovation sources and channels, and help anticipate as well as swiftly act on risks and opportunities as markets shift.

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