May 4, 2004

Retailer Online Recommendations Provide Limited Value To Consumers

by Carrie Johnson

with Charles P. Wilson, Sharyn Leaver

Executive Summary (This is a document excerpt)

A majority of online consumers are aware of retailer product recommendations, and 24% of those aware have purchased a suggested product. However, there's bad news for retailers: 42% of consumers aware of retailer recommendations say they aren't interested in them, and 34% say retailers use the recommendations just to extract more money from them. To increase purchases, retailers should treat these recommendations as an outlet for small, related purchases of the product being researched.

Buy Risk-Free

Download and print PDF immediately. Price: US $749

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.