(Length: 15 pages)
July 15, 2004
Profiles: The Real Value Of Social Networks
Social Networking Investors Cry "Show Me The Money!"
by Charlene Li
with Chris Charron, Josh Bernoff, Ayanna Lonian
Executive Summary (This is a document excerpt)
Online social networks, such as Friendster, are helping individuals develop personal and professional relationships more than ever before. Deep, detailed profiles will support the three social network business models: enterprise solutions, consumer payments, and advertising. As these networks mature, they will develop into three types: 1) communication networks dominated by portals; 2) affinity networks based on relationships; and 3) interest-based networks focused on a shared passion.
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What It Means
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Forrester interviewed vendor and user companies, including: Eurekster, Friendster, ICQ, Knight Ridder Digital, LinkedIn, Monster Networking, MySpace.com, Orkut.com, Plaxo, Ryze, Spoke Software, Tickle, Tribe Networks, and Visible Path. Related Research Documents
April 12, 2002, IdeaByte
October 9, 2001, IdeaByte |
Technology And Social Changes Drive Social Networks
Social Network Users Find Them IndispensableFind Documents In Related Categories |
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Original air date: Thursday, June 05, 2008
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