June 30, 2004

Consumers Need Education About Privacy And Security

by Elana Anderson

with Charles Q. Strohm

Executive Summary (This is a document excerpt)

Sixty-one percent of US online consumers say concern over privacy and security limits their willingness to divulge their credit card information online; 50% voice concern about creating a personalized profile on a portal site. But consumers' fears aren't limited to the Web. A whopping 73% of Americans say they hesitate to provide their credit card number over the phone, and 30% of mobile users say their fears limit usage of data services. Firms that rely on registration and use of services to drive revenue need to take extra steps to gain consumer trust by more clearly exposing how they use and protect personal information.

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