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(Length: 4 pages)
May 22, 2006 Customer Advocacy 2006: How Consumers Rate Their Banks, Brokerages, And InsurersThis is the sixth document in the "Customer Advocacy" series. by Bill Doyle with Bruce D. Temkin, Peter Hult, Eric M. Dolan Executive Summary (This is a document excerpt)Customer advocacy remains the best predictor of future purchase intent among financial services consumers. USAA and credit unions continue to lead all major firms in customer advocacy. GEICO and Safeco raised their scores this year to join other property and casualty insurers near the top of the rankings. Full-service brokerages like Morgan Stanley and Wachovia Securities, on the other hand, tumbled to the bottom half of our ranking. Large banks like JPMorgan Chase and Citibank bring up the rear. Buy Risk-FreeDownload and print PDF immediately. Price: US $749 Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client?
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Archived Teleconference:
Delivering Great Customer Experiences: Highlights Of the Industry Keynote Presentations At Forrester's Financial Services Forum For Marketing And Strategy Professionals 2008
Original air date: Wednesday, September 10, 2008 Also in this series:
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