May 22, 2006
Customer Advocacy 2006: How Consumers Rate Their Banks, Brokerages, And Insurers
This is the sixth document in the "Customer Advocacy" series.
by Bill Doyle
with Bruce D. Temkin, Peter Hult, Eric M. Dolan
Executive Summary (This is a document excerpt)
Customer advocacy remains the best predictor of future purchase intent among financial services consumers. USAA and credit unions continue to lead all major firms in customer advocacy. GEICO and Safeco raised their scores this year to join other property and casualty insurers near the top of the rankings. Full-service brokerages like Morgan Stanley and Wachovia Securities, on the other hand, tumbled to the bottom half of our ranking. Large banks like JPMorgan Chase and Citibank bring up the rear.
Buy Risk-Free
Download and print PDF immediately. Price: US $749
Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.
Already a Forrester Client?
Log in to read this document.
Find Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents. |
Original air date: Wednesday, September 10, 2008
- What Satisfies Financial Services Consumers
- Earning The Loyalty Of Banking Customers
- Lessons From Edward Jones' Mutual Fund Debacle
- How Financial Firms Rank On Customer Advocacy
- Customer Advocacy: The Secret To Loyal Financial Services Customers
- Customer Advocacy 2007: How Customers Rate Banks, Brokerages, Insurers, and Credit Card Issuers
- Customer Advocacy 2007: How Customers Rate European Banks
- How Canadians Rate Their Banks On Customer Advocacy
- Case Study: Charles Schwab Storms Back By Focusing On Customer Loyalty
- Customer Advocacy 2008: How US Consumers Rate Their Banks, Brokerages, And Insurers
- Customer Advocacy 2008: How Customers Rate European Banks
- Customer Advocacy 2009: How Customers Rate US Banks, Investment Firms, And Insurers
- Customer Advocacy 2009: How Customers Rate Canadian Banks
 |
 |
 |
Ratings and Comments
Rating:
  out of 10based on 1 ratings across all roles. |
||
 |
 |
 |
