June 25, 2004
Web Design Agency Shootout
Evaluating Web Design Agencies For Two Types Of Client Engagements
with Bruce D. Temkin, John P. Dalton, Nicole Belanger
Executive Summary (This is a document excerpt)
We evaluated 17 of the largest firms that design and build consumer-facing Web sites. We graded them for two types of engagements: transaction-led (focused on maximizing conversion rates) and image-led (focused on building brands). We found that Critical Mass, AGENCY.COM, and SBI.Razorfish stood out in both categories based on exceptional user-centered design and strong creativity. R/GA also appears among the leaders, pulled into the pack on the strength of its design and its standout approach to broadband.
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recommendations
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Forrester surveyed and then interviewed 17 vendors. We interviewed two reference clients from each vendor and then evaluated each reference client's site using Forrester's Web site review methodology. Related Research DocumentsMarch 4, 2004, Best Practices December 18, 2003, Report
September 9, 2003, Report |
What Does It Take To Make A Great Site?
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