August 6, 2004
Why Banks Can't Afford To Ignore Gen Yers
Understanding The Financial Needs And Behaviors Of The Young Consumer
by Ron Shevlin
with Catherine Graeber, Adele Sage
Executive Summary (This is a document excerpt)
Banks don't believe that Gen Yers are where the action is. But those who ignore today's 18- to 28-year-olds do so at their own risk. These shortsighted banks are missing an opportunity to attract customers who cost less to serve today and have the potential to be more profitable and loyal customers in the future.
Buy Risk-Free
Download and print PDF immediately. Price: US $749
Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.
Already a Forrester Client?
Log in to read this document.
TABLE OF CONTENTS |
NOTES & RESOURCES |
|---|---|
|
Recommendations
|
We drew from Forrester's Consumer Technographics Q3 2003 North American Study, which surveyed more than 5,000 US households in late 2003. This document details the resulting data, focusing on generational differences in banking behavior. Related Research Documents
January 29, 2004, Data Overview |
Banks Are Ignoring A Key Segment Of The PopulationFind Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents.
|
||||||
 |
 |
 |
Ratings and Comments
|
||
 |
 |
 |
