(Length: 5 pages)June 9, 2004 Retailers That Win Consumer LoyaltyThis is the final document in the "Consumer Loyalty" series. with Charles P. Wilson, Sharyn C. Leaver Executive Summary (This is a document excerpt)When asked why they are loyal to retailers, consumers respond that quality products and low prices top their list of reasons. Secondary factors for loyalty include selection, convenience, service, and trust of the retailer. Analyzing retailer-specific consumer loyalty shows that certain types of retailers — namely mass merchants and discount clubs — naturally generate high levels of loyalty. Wal-Mart, Best Buy, and QVC attract the most loyal shoppers in their respective industries.
|
Buy Risk Free
Download and print PDF immediately
Price: US $279.00 Our Money-Back Guarantee If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client? Log in to read this document. Archived Teleconference:
The Cost Of Selling And Acquiring Customers Online
Original air date: Wednesday, August 27, 2008 Also in this series:
|
|||||||||||||||||||||
|
| ||||||||||||||||||||||