(Length: 5 pages)
This is a Consumer Technographics document

June 9, 2004

Retailers That Win Consumer Loyalty

This is the final document in the "Consumer Loyalty" series.

by Carrie Johnson

with Charles P. Wilson, Sharyn Leaver


Executive Summary (This is a document excerpt)

When asked why they are loyal to retailers, consumers respond that quality products and low prices top their list of reasons. Secondary factors for loyalty include selection, convenience, service, and trust of the retailer. Analyzing retailer-specific consumer loyalty shows that certain types of retailers — namely mass merchants and discount clubs — naturally generate high levels of loyalty. Wal-Mart, Best Buy, and QVC attract the most loyal shoppers in their respective industries.

Buy Risk-Free

Download and print PDF immediately. Price: US $749

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.

Add to cart

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Analyst: Carrie Johnson
Industry: Retail
Geography: North America

Archived Teleconference:
How eBusiness Can Thrive In The Recession
Original air date: Wednesday, March 18, 2009
corner border corner
Ratings and Comments
NOT YET RATED
corner border corner