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For Information & Knowledge Management Professionals
(Length: 5 pages)
June 10, 2004 Nike Does It Right: Just-In-Time TrainingHow Nike's Innovative eLearning Program Boosts Store Saleswith Kate Delhagen, Esther H. Yuen Executive Summary (This is a document excerpt)In the fast-paced, ever-changing retail world, training employees about new products, new technologies, and selling skills across a globally dispersed company with different populations is a challenge. Nike has tackled this challenge by making online learning immediate, updatable, informative, and engaging. Nike developed training with minimal disruption to the retail sales environment that engages a tech-savvy audience to increase seasonal product knowledge, improve selling skills, and enhance customer dialog at the point of sale. By focusing attention on quality, speed, consistency, and relevance of learning, Nike's online training efforts have shown significant early results with a minimum of a 2% increase in dollars in sell-through at participating retail locations. Buy Risk-FreeDownload and print PDF immediately. Price: US $499 Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client?
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