May 26, 2005
Digital Television's Next Wave: Cheap But Rich
Operators Must Collaborate To Ramp Up Digital TV Adoption In Europe
by Hellen K. Omwando
with Josh Bernoff, Michèle Bouquet, Niek van Veen, Jaap Favier
Executive Summary (This is a document excerpt)
After almost a decade of trying, digital TV has yet to attract a quarter of European households. Most consumers remain indifferent to digital TV, citing a lack of need for it and its high cost. While cheap digital terrestrial TV (DTT) has overtaken digital satellite as the driver of digital TV growth, DTT lacks sustainable revenue streams. Other delivery mechanisms also have major drawbacks. Digital TV operators need cheap digital TV access coupled with rich but simple TV apps that hook digital TV holdouts. They must collaborate with each other to deliver on this promise. IPTV and DTT operators will form the most winning partnerships. Broadcasters will join the digital TV fold to supplement advertising revenues.
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WHAT IT MEANS
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Forrester interviewed 15 vendor and user companies, including: Alcatel, BBC, Comcast, NDS, TF1, and UPC. Related Research Documents
December 15, 2004, Trends
March 31, 2004, Market Overview
September 24, 2003, Brief |
Europe's Digital TV Conundrum
Digital Terrestrial Is Booming, Accounting For Most Current Digital TV GrowthFind Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents.
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