(Length: 19 pages)

July 23, 2004

Europe's UMTS Birthing Pains

Preparing For Adoption And Revenue Setbacks

by Michelle de Lussanet

with Bernt Ostergaard, Niek van Veen


Executive Summary (This is a document excerpt)

Four years ago, European operators spent a collective €105 billion on UMTS licenses and started on a process that is only just coming to fruition: the commercial launch of UMTS networks and the start of the migration of customers from GSM to UMTS services. Operators believe that they will transfer more than 62% of their base in the next five years. The majority of them see this as a lucrative exercise that will result in 15% revenue growth. Forrester thinks they're wrong on both counts. Mobile users won't sign up to UMTS that fast, and revenues will — at best — remain flat. To cope with ARPU letdowns, we believe that operators should pay more attention to capex savings and customer profitability than ever before.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemOperators Across Europe Go Live With UMTS

itemUMTS Gives Old Services New Life . . .

item. . . By Allowing Them To Piggy-Back On Existing Brands

itemOperators Split Into Two Camps: Hopeful And Gloomy

itemThe Hopefuls Don't Agree On What Makes Customers Tick

itemUMTS Realities Hold Back Mainstream Adoption Till 2009

itemIndividual Country Adoption Continues To Vary Widely

itemRevenue Deterioration Shifts The Focus To Profit

itemReducing UMTS Deployment Costs

itemMapping Customer Decisions To Profitability

WHAT IT MEANS

itemMobile Operators' Reactive Decision-Making

itemSupplemental Material

Forrester interviewed executives of 25 mobile operators in 14 Western European countries to discuss their UMTS launch plans. In addition, Forrester spoke with leading mobile industry vendors, including: Accenture, Alcatel, Ericsson, and Siemens.

Related Research Documents

itemMobilizing Content For 3G Delivery

March 24, 2004, Best Practices

itemEuropean 3G In 2003: A Tempest In A Teapot

June 6, 2003, Brief

item3G's Belated Break-Even

September 19, 2002, Report

itemEurope's UMTS Meltdown

December 20, 2000, Report

Find Documents In Related Categories

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Analyst: Michelle de Lussanet
Technology: IT Adoption, IT Spending & Budgeting, Local Area Networks, Mobile Services, Networking, Telecommunications Services, Telecommunications Services By Region
Special Feature: Forecasts
Geography: Europe

Archived Teleconference:
European Mobile Services Forecast 2008 To 2013
Original air date: Monday, February 25, 2008

Special Features

1 Forecast

Research on future technology trends or innovation

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