(Length: 3 pages)

July 8, 2004

Web Design Agencies Show Persona Best Practices

by Harley Manning

with Bruce D. Temkin, Michelle Amato


Executive Summary (This is a document excerpt)

Large Web design agencies recently gave Forrester examples of customer models they'd created. The top work by the leading firms demonstrates best practices in the emerging field of persona creation.

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Analyst: Harley Manning
Technology: Customer Experience, Customer Experience Management, Design & Usability Processes, Web Site Design
Geography: Asia Pacific, Europe, North America

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