November 15, 2004
Who Wants To Buy A Bundle?
Which Consumers Will Purchase Carriers' Integrated Product Offerings
with Chris Charron, Sally M. Cohen, Tenley McHarg
Executive Summary (This is a document excerpt)
Despite carriers extolling the virtues of a single bill and customer service point, only 14% of US households say they are interested in so-called "triple play" bundles of voice, Internet, and TV services. What attracts users is the promise of a cut in price. But fewer than 6% of households are really up for grabs between telcos and cable operators — the remainder of those interested expresses a strong preference for one or the other only. Good news: The battle is over those who spend the most on communications and entertainment services.
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Forrester used Consumer Technographics® data to analyze which consumers are interested in a collection of voice, Internet, and video services from a single provider. We further used this data to determine the relative effects of various tools service providers use to attract customers to their service bundles. Related Research Documents
December 23, 2003, Brief August 22, 2003, Report
July 22, 2003, Brief |
Consumers Are Just Beginning To Warm To The "Triple Play"
Telcos: Lead With DSL And Price, Follow With Integration And MobilityFind Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents. |
Original air date: Wednesday, April 22, 2009
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