(Length: 2 pages)
August 4, 2004
DNC Bloggers Missed An Opportunity
Blogging's Role Is To Go Places The Mainstream Press Can't
by Charlene Li, Ted Schadler
with Chris Charron
Executive Summary (This is a document excerpt)
The Democratic National Convention recently admitted 30 bloggers as credentialed press. While they provided amusing and insightful anecdotes to traditional media, these new-age reporters missed the chance to be the public's eyes and ears where the real action took place: in the more than 200 sideshow events. Blogging serves its best role when it produces stories that the mainstream press cannot cover.
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