(Length: 22 pages)
This is a Consumer Technographics document

December 17, 2004

The Battle For The Digital Home

Leaders, Long Shots, And Strange Bedfellows Coming To A Home Near You

by Ted Schadler

with Chris Charron, Josh Bernoff, Charles S. Golvin, Paul Jackson, Tenley McHarg


Executive Summary (This is a document excerpt)

Over the next three years, 10 industries will fight an epic battle to control the digital home. At stake: billions of dollars deriving from six new power positions — personal entertainment, intelligent devices, core services, immersive experiences, collaborative experiences, and app-device combinations. Who will win? Cable, game, PC, and software firms have the upper hand. Retailers, CE, and satellite TV are behind. Expect the battle to spur alliances like Apple-TiVo, Best Buy-BancTec, HP-Kodak, NFL-News Corp., and Sony-Clear Channel.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemThe Digital Home: One Pipe, Two Networks

itemNew Behaviors Put Every Industry At Risk

itemSix Power Positions Are Up For Grabs

itemWhat It Takes To Win: A New Skill Set

itemWho Will Win The Battle For Control?

itemLeaders: Cable, Game, PC, And Software

itemChallengers: Content, Portal, And Telco

itemLong Shots: CE, Retail, And Satellite TV

itemStartling Mergers Change The Rules Of The Game

What It Means

itemArtists, Investors, And Regulators Will Play Catch-Up

itemSupplemental Material

Forrester interviewed 32 companies, including 2Wire, Akimbo Systems, America Online, BellSouth, Comcast, Dell, Digeo, Disney, Hewlett-Packard, Intel, Microsoft, Motorola, Panasonic, Philips, SBC Communications, Scientific-Atlanta, Sony Electronics, Time Warner Cable, TiVo, Toshiba, Tweeter, and Verizon.

Related Research Documents

itemThe Mind Of The DVR User: Acquisition And Features

August 31, 2004, Trends

itemBenchmark 2004 Data Overview

June 29, 2004, Data Overview

itemA Manifesto For The Digital Home

March 22, 2004, Forrester Big Idea

itemWho Will Network The Home?

May 9, 2003, Forrester Report

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Analyst: Ted Schadler
Industry: Consumer Electronics, Consumer Technology, Media & Entertainment
Geography: North America

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