October 18, 2004

How To Forecast Consumer Technology Adoption

by Ted Schadler

with Chris Charron, Jed Kolko, Sally M. Cohen, Tenley McHarg

Executive Summary (This is a document excerpt)

Forrester's logistic, or S-curve modeling technique, provides a clear analytic framework that product planners, marketers, and investors can download and adapt to gain confidence in their consumer technology forecasts. Forrester uses S-curve modeling as a foundation for its US forecast of 14 consumer technologies.

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