Executive Summary (This is a document excerpt)

Motorola and Apple announced that new Motorola mobile devices will synchronize with iTunes, allowing consumers to turn their Motorola mobile phone into a micro-iPod beginning in 2005. Motorola will benefit by enhancing the cool factor of its new phones, while Apple adds the potential to expand the reach of iTunes by an order of magnitude. Mobile operators and music labels must now create mobile music products that go beyond ring tones, while device makers must play catch-up and connect with music services like Napster and Rhapsody.

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