(Length: 4 pages)

February 11, 2005

iPod photo: Stick To Music

Yes, Photos Are Fun — But Not A Multifunction Breakthrough

by Ted Schadler

with Josh Bernoff, Jennifer Joseph, Tenley McHarg

Executive Summary (This is a document excerpt)

The iPod photo is living proof that a device can't serve two masters. The color screen is great, but the iPod can't really offer a great photo experience with its small screen, recycled music interface, lack of a camera, and poor photo management features. Our advice? Stay focused on music. Keep the color screen — and keep enhancing digital music with iTunes Music Store franchises, podcasts, and music subscriptions.

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Analyst: Ted Schadler
Industry: Consumer Electronics, Consumer Technology Adoption, Media & Entertainment, Music
Geography: Asia Pacific, Europe, North America

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