(Length: 10 pages)

January 10, 2005

Who Wants To Buy VoIP?

Savings Of $15 To $25 Is The Only Way To Entice Consumers Today

This is the first document in the "Consumer Voice Over IP, 2005" series.

by Maribel D. Lopez

with Chris Charron, Jennifer Joseph

Executive Summary (This is a document excerpt)

Operators, vendors, and the media are hyping VoIP. But are consumers buying the hype? In the first part of our VoIP series, Forrester surveyed 1,132 online households from our Ultimate consumer panel. From these surveys we learned that many consumers have heard of VoIP but few are interested — and even less are using it. Operators plan to capitalize on consumers' desire to save money in the short term. In the future, successful operators will use VoIP networks to deliver mass service customization and accelerate service development.

TABLE OF CONTENTS

NOTES & RESOURCES

itemConsumer VoIP Is Off To A Slow Start

itemFew Are Dying To Replace Their Phone Service

itemSavings Motivate Consumers Interested In VoIP

itemOperators Reshape Marketing And Packaging

WHAT IT MEANS

itemProviders: Brace For More Pricing Pressure

Forrester interviewed 1,132 consumer households.

Related Research Documents

itemVoIP Success Requires Connecting Channels

January 6, 2005, Trends

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.
Technology: Networking, Telecommunications Services, Unified Communications, Voice Services
Industry: Consumer Technology Adoption
Geography: North America

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