Executive Summary (This is a document excerpt)

Vendors like IBM, PeopleSoft, and BearingPoint are touting the concept of demand-driven supply chains, which calls for firms to sense and respond in near real time to consumption data. But this approach lacks practicality and risks swinging the supply-centric pendulum to the other extreme — positioning better demand visibility as the panacea for supply chain management. Instead, firms must implement appropriate demand-focused strategies that fit their supply network influence — i.e., their ability to shape supply and demand in the face of demand variability.

Buy Risk-Free

Download and print PDF immediately. Price: US $499

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.