(Length: 2 pages)October 12, 2004 Online Holiday Sales 2004: Proceed With CautionUS Online Holiday Retail Sales Will Reach $13.2 Billionwith Sharyn C. Leaver Executive Summary (This is a document excerpt)Online holiday sales will rise by 20% over last year, to $13.2 billion, representing a good, but not great year-over-year increase. Why the less-than-stellar season for online retailers? As the Web gets more mainstream, online sales have suffered from the same tepid sales as offline. Many online retailers will be forced to dial back promotions and push shoppers to stores, the channel in most danger of missing holiday sales forecasts.
|
Buy Risk Free
Download and print PDF immediately
Price: US $279.00 Our Money-Back Guarantee If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client? Log in to read this document. Archived Teleconference:
The Cost Of Selling And Acquiring Customers Online
Original air date: Wednesday, August 27, 2008
|
|||||||||||||||||||||
|
| ||||||||||||||||||||||