Executive Summary (This is a document excerpt)

Online holiday sales will rise by 20% over last year, to $13.2 billion, representing a good, but not great year-over-year increase. Why the less-than-stellar season for online retailers? As the Web gets more mainstream, online sales have suffered from the same tepid sales as offline. Many online retailers will be forced to dial back promotions and push shoppers to stores, the channel in most danger of missing holiday sales forecasts.

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