(Length: 2 pages)
October 12, 2004
Online Holiday Sales 2004: Proceed With Caution
US Online Holiday Retail Sales Will Reach $13.2 Billion
with Sharyn C. Leaver
Executive Summary (This is a document excerpt)
Online holiday sales will rise by 20% over last year, to $13.2 billion, representing a good, but not great year-over-year increase. Why the less-than-stellar season for online retailers? As the Web gets more mainstream, online sales have suffered from the same tepid sales as offline. Many online retailers will be forced to dial back promotions and push shoppers to stores, the channel in most danger of missing holiday sales forecasts.
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Archived Teleconference:
The Cost Of Selling And Acquiring Customers Online
Original air date: Wednesday, August 27, 2008
Original air date: Wednesday, August 27, 2008
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