Executive Summary (This is a document excerpt)

While multichannel retailing tops all retailers' to-do lists, internal organizational battles and external economic pressures hamper investment and, ultimately, success. Despite these existing hurdles, all retailers must create a consistent cross-channel experience to stay competitive. Depending on factors like the competitive environment and industry dynamics, retailers will then prioritize overall investment and urgency of more advanced multichannel tactics, as well as integration of customer, order management, inventory, and product data. All of these investments in integration and the ability to layer on portal and BI tools for visibility will enable retailers to kick-start other next-generation applications like merchandise and supply chain optimization.

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