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(Length: 21 pages)
January 5, 2005 Auto's Bright Green FutureAccelerating Innovations That Will Sustain 1 Billion Cars In 2020This is the first document in the "Automotive Innovation" series. by Mark Dixon Bünger with Sharyn Leaver, Sean Meyer Executive Summary (This is a document excerpt)As the world's vehicle population doubles to 1 billion by 2020, today's oil, environmental, and safety concerns will become colossal crises. To avert catastrophe, carmakers and suppliers are pursuing sustainable technologies like fuel cells and active safety systems that promise to save billions of barrels of oil and millions of lives annually. The ultimate "green" goal of a zero-emissions, zero-injury, zero-waste auto industry will require intelligent systems — on engineers' desktops, onboard the vehicle, and in mechanics' service bays — as well as more synergistic innovation networks. This convergence of smarts and sustainability — Auto's Bright Green Future — will be the guiding principle for auto innovation for decades to come. Buy Risk-FreeDownload and print PDF immediately. Price: US $499 Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client?
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