(Length: 21 pages)

January 5, 2005

Auto's Bright Green Future

Accelerating Innovations That Will Sustain 1 Billion Cars In 2020

This is the first document in the "Automotive Innovation" series.

by Mark Dixon Bünger

with Sharyn Leaver, Sean Meyer


Executive Summary (This is a document excerpt)

As the world's vehicle population doubles to 1 billion by 2020, today's oil, environmental, and safety concerns will become colossal crises. To avert catastrophe, carmakers and suppliers are pursuing sustainable technologies like fuel cells and active safety systems that promise to save billions of barrels of oil and millions of lives annually. The ultimate "green" goal of a zero-emissions, zero-injury, zero-waste auto industry will require intelligent systems — on engineers' desktops, onboard the vehicle, and in mechanics' service bays — as well as more synergistic innovation networks. This convergence of smarts and sustainability — Auto's Bright Green Future — will be the guiding principle for auto innovation for decades to come.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemCars: Can't Live Without Them, Can't Live With Them Either

itemThe Future Of Automotive Innovation Must Become Bright Green

itemThe Road Map To The Bright Green Future, Today To 2020

itemInnovation Networks Accelerate The Bright Green Future

recommendations

itemFollow Five Steps To Accelerate Your Innovation Network

WHAT IT MEANS

itemHydrogen Will Reform The Auto Industry

alternative view

itemBright Green Will Be Hard, The Alternatives Harder

itemSupplemental Material

Forrester interviewed 21 vendor and user companies, including: Anuvu, Deloitte, General Motors, IBM, Robert Bosch, and Toyota.

Related Research Documents

itemInnovation Networks

June 17, 2004, Big Idea

itemTrouble Bubbling On Hydrogen Highways

June 3, 2004, Quick Take

itemRecycling Recovers Auto Profits

September 12, 2003, Business View Report

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Industry: Automotive
Geography: Asia Pacific, Europe, North America

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