(Length: 6 pages)
April 20, 2005
It's Time For Travel To Focus On RSS — Here's Why
This is the first document in the "RSS In The Travel Industry" series.
with Carrie Johnson, Chloe Stromberg, Sean Meyer
Executive Summary (This is a document excerpt)
RSS — Really Simple Syndication — offers travel companies a new B2C and B2B communications platform. To use RSS effectively, it's important to first understand the basics of this versatile, open-standards-based technology. Travel firms should care about RSS because it can help them deliver relevant content to users, provide spam-free communications, and reach the next generation of travelers — the earliest adopters of RSS.
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Upcoming Teleconference:
12 Steps To Successfully Engage Digital Travelers
Thursday, September 18, 2008
Thursday, September 18, 2008
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